new Aston Martin executive chairman Lawrence stroll has exposed that further variations of the new DBX SUV can be expected from 2021, a variety growth developed on the back of a strong order book for the brand’s upcoming Porsche Cayenne rival.
While a plug-in hybrid version of the new Aston Martin DBX is expected later in its life-cycle, this latest statement hints that other new variations due next year might include extra bodystyles.
New Aston Martin DBX by Q shows off customisation options
Rivals such as Porsche as well as Mercedes have introduced coupe versions of their prominent Cayenne as well as Mercedes-AMG GLE sports SUV models, however it’s unknown if Aston plans to do similar with the DBX.
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On a different tangent, the brand might look to the success of long-wheelbase SUVs in China for DBX range-expansion.
Speaking of the year ahead in Aston Martin’s monetary report for the very first quarter of 2020, stroll called the DBX “a key new product introduce for us as we diversify as well as go into the high-end SUV section of the market.”
“Despite the temporary suspension of operations at St Athan, with the site reopened last week, we are still on track for summertime deliveries as well as the begin of full production is arranged in the next few weeks, a testament to the stamina as well as the measures made by the team as we gotten ready for this key delivery.
“The order book continues to develop as well as extends into 2021. building on this strength, new derivatives will be revealed from 2021.”
The new St Athan factory for the DBX has been developed on a 90-acre plot in south Wales, formerly had by the Ministry of Defence. When we visited last year, we discovered out that at peak production, the facility will be capable of producing as much as 5,000 DBX designs a year.
Last week, Aston verified that 500 redundancies will be made across the company, as part of a “fundamental reset”, which will see the brand’s front-engined sports vehicle production reduced as well as production rebalanced in favour of the new SUV as well as upcoming derivatives.
Outgoing Aston Martin CEO Dr. Andy Palmer will be replaced by former Mercedes-AMG manager Tobias Moers from 1 August as part of the business shake-up.
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