This is another new MG concept automobile for 2021, supposedly inspired by the culture of videogames.
It’s called the maze concept, and it’s an all-electric automobile previewing what MG’s EVs could look like in a far flung future. It has been designed in London by the team at SAIC design – a European design studio owned by MG parent company SAIC, and the same design studio that created the Cyberster concept revealed at this year’s Shanghai motor Show.
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It’s just a concept on paper for now, but the thinking behind it is rooted in an important question – how do manufacturers make their vehicles appealing to the next generation of automobile users?
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MG and SAIC design seem to think that pulling together the worlds of motoring and gaming is the answer, creating a automobile in which “drivers are players in a real world easter egg hunt of digital art in their cities.” This takes the form of a points-based rewards system for drivers, which works in a similar fashion to the achievements function on PC and console video games.
There’s even a gaming spin on the way the maze is controlled as, rather than having a conventional steering wheel, the driver controls the vehicle using their smartphone.