will undergo a rebrand as one of the a lot more aspirational and upmarket marques in the new Stellantis group after the imminent reveal of the next-generation 308 hatchback.
Key to the new look will be the introduction of a new 2D Peugeot logo, which is a modern reboot of the black and white badge worn by the brand in the 1960s, and a lot more recently on the retro-futuristic E-Legend concept.
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The new Peugeot 308 will be the first production automobile to wear the new badge, with the rest of the line-up to be updated at a later stage. The upcoming Ford focus and Volkswagen Golf rival will be the final automobile in the company’s line-up to be updated to Peugeot’s most current design language and interior technology as there are no plans for a successor to the ageing 108 city car.
Going beyond the new badge the company will also update its brand image with a new look to all of its public facing operations, such as its web site and brochures, and dealerships too. Peugeot is targeting a worldwide completion of the rebranding exercise by 2023. The rebrand also coincides with Peugeot’s plan to electrify its entire line-up by 2025.
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“Peugeot is moving upmarket,” claimed new Peugeot boss, and automobile express Hall of fame inductee Linda Jackson.
“We’ve already spent a lot of time working on the vehicles, and this is the second part of the journey, which is all about the customer experience. The activate is the fact that we love the way that we are now opting for the cars.”
Do you like the new Peugeot branding? let us know in the comments…